I feel like I am so on target lately that I can see the future and predict it with a high degree of certainty! In the case of the streaming services, I have said that I see it getting less crowded as the players start to fall and those who are on the periphery are knocked out of the box into irrelevance and certain extinction.
Here to back that up is an article that focuses on the upcoming battle between Pandora and Spotify to outgrow their competition and tell their investors that they need more funding to grow bigger to survive as staying where they are is not financially viable.
“Yesterday afternoon Pandora announced it was acquiring Rdio, or at least its tech and talent, while the service and CEO were put out to pasture in a bankruptcy. This morning, Spotify made a much smaller, seemingly unrelated announcement, that it would be opening up data about how its audience listens to artists and their managers. But both pieces of news actually point in the same direction, toward a new type of streaming music service that aims to unite radio, on demand, and even live shows into a single offering”
On a call with investors about the Rdio acquisition, Pandora CEO Brian McAndrews said the goal for the company was to evolve beyond its streaming radio roots.